You’ve heard the hype! Maybe it worked for you! Most often, the hype you heard at numerous “opportunity meetings” did not position most network marketing participants to generate wealth.
Quickly, though, please understand that this article does not provide a diatribe against network or multi-level marketing. I am a network marketer and have worked for more than 30 years in this segment of the direct selling industry, in partnership with numerous companies. I love network marketing and in my early ventures, I bought the hype hook , link and sinker.
Needless to say, like many of you, I sunk!
Nevertheless, the numbers reveal an encourating picture. In 2007, Networking marketing generated more than $30 billion in sales in the United States, with about 15 million professionally working part-time and fulltime. That’s good! However, when I divide $30.8 billion (gross sales revenue) by 15 million professionals, I come up with about $2,000 in retail sales per professional. Now, that's retail sales--what customers paid. Even with a commission of 30%, which one of my manufacturing partners pays, the annual business revenue per professional averages about $600 annually., or about $50 per month.
Obviously, some--actually about 20 per cent--professional network marketers made much, much more than $50 per month. Without question network marketing looms large as an absolutely great industry. Consider several observations:
- In a recent article, Fortune Magazine editors referred to network marketing as " . . .the best kept secret of the business world." "An industry with steady annual growth, healthy cash flows, high return on invested capital and long-term prospects for global expansion."
- Robert Kiyosaki says this: "When I first heard about network marketing, I was against it. But after opening my mind, I began to see advantages that few other business opportunities offer. Long-term success in life is a reflection of your education, life experience and personal character, Many network marketing companies provide personal development training in those key areas . . .A true network-marketing business is the exact opposite of a traditional business model. A networking-marketing business is designed to bring you up to the top, not keep you down at the bottom. A true network-marketing business does not succeed unless it brings people up to the top." (Why We Want You to Be Rich, by Donald Trump and Robert Kiyosaki, chapter 27, pp. 307-308).
- In their book The New Professionals--The Rise of Network Marketing as the Next Major Profession, Charles W. King, Ph.D, and James W. Robinson wrote: "Network marketing is the low-cost, and now high-tech, industry that invites you to build your own business and earn a potentially high income while working from home on your own schedule. You earn immediate income and serious long-term residual income by selling products and services directly to consumers and convincing others to do the same . . .Today's it's a high-touch, high-tech field, international in scope, that is growing in sophistication, complexity and diversity; an industry where knowledge workers are welcome, professionalism is prized, and search engines and stock options are replacing pep rallies and prayer circles."
- Referring to network marketing, mixed with the rapid growth of the wellness industry, Paul Zane Pilzer referred to the combination as the "perfect storm of opportunity." Pilzer continued: "Direct selling impresses me because it allows people to begin to captain their own ship, choose the hours they work, and through their activity levels choose how and when to increase their incomes . . .This business offers low startup costs, has no employees or insurance expenses, and the overhead is practically nonexistent. The direct selling business model also utilizes new technologies, such as the internet, which help make it easier than ever to own a business."
Interestingly, this industry's power triggers the "failure timebomb" that decrees that most network marketing business efforts fail. Consider this metaphor: if you have an outstanding dream home plan, the best materials and even plans to furnish your new home with spectacular furniture, your house will fail unless you build a solid foundation.
Similarly, most professionals who fail to create weath using the network marketing business model miss the mark because they do not build a solid foundation under their business. Easy access to residual capital provides an important segment of the business foundation you must build to create a successful home based business, using the network marketing model.
You need to have and know the following to achieve the residual capital you need to finance building a solid and enduring business foundation:
- A fulltime or a part-time job
- How to register your new business federally, locally and with your state's government.
- How to develop a Business Operating Budget, including direct and indirect costs
- How to generate continuous capital by helping others launch home-based businesses built on a solid foundation.
I will help you achieve this powerful position. Let's say you develop a business operating budget of $25,200. I will show you how to immediately generate about $8,400 annually to fund one-third of your budget. The federal government will provide this tax-free continuous capital. I will also show how to contract with a corporation that will fund the balance of your business operating budget annually. This source of continuous capital does not require you to give up any equity position in your business, and this money is not debt capital.
Email me when you are ready at: milton@miltoncjordansr.com In the "Re:" slot, write: "I'm ready to learn how to access continuous capital.

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