Knowledge you need before you launch a website!

Will your website help you earn money? The industry term is "monetize." This means that you can track te work of you website to business revenue. Consider the following example

Your website--with a keyword optimized URL (Uniform Resource Locator)--attracts 1,000 targeted, unduplicated prospects each day and 10 percent click through to receive a useful free report that you offer on the landing page. They qualify to receive this free report by leaving you contact information, including their email address. When these prospects give you their email address, they are also giving you permission to email them, so your messages will not become SPAM. That 700 new prospects each week, a total of 36,400 annually. Each week, 35 prospects, just five percent of the 700 become customers at an average of $100 per buying decision. That's $175,000 annually gross sales revenues.

Is a website enough, or do you need additional tools?

You need an autoresponder email software suite because more than 80% of your market will need to hear your message five to 12 times before making a decision. Therefore, the fortune--your fortune--is in the followup. Wait! Given the numbers in the example above, you will need campaigns that are at least 12 messages long, meaning a total of 8,800 emails each week. Obviously, you cannot manually accomplish that, even with a team of assistants. Of course, your small business could not afford to hire a team of assistants, even if such a team could manage to get 8,800 emails out each week. A quality, affordable email marketing autoresponder software suite handles this and other challenges effectively and cost efficiently. For example, remember the free report of helpful and useful information that 700 website visitors click through to receive each week. Well, your your email marketing software suite, with an autoresponder sends the report automatically upon request. Guess what? You've begun to build a relationship with each of those prospects. This happen 168 hours each week, a total of 8,736 hours each year. In other words, you marketing operation never closes.

Surely, that's all the tools you need! Not quite.

Now you need a toll-free number